Outsource Marketing
Outsource Marketing
For small to medium sized Travel & Tourism businesses we have developed a one stop shop to manage all your marketing needs. Given the current environment many businesses are no longer able to justify the costs involved of maintaining their own Marketing Team. Instead, looking to outsource activities previously carried out by their Marketing Manager, Marketing Coordinator and Graphic Designer.
Choose from 3, 6 and 12 month packages. We will produce a package to reflect your specific requirements. Each package includes all 6 elements with frequency and volume dependant on the clients needs.
Not only will outsourcing your marketing activities reduce costs it will also give you time to spend in and on your business. Regular communication via a scheduled meetings program keeps you informed and up to date of all activities. The meetings are documented and WIP reports produced and distributed.
We are happy to tailor a package to meet your specific requirements. To start the process we organise a no obligation meeting to understand your current position and expectations to recover from what has been a challenging period for our industry. Contact us to arrange a time to have a chat.
Marketing Plan
Our tourism marketing services are unique, flexible and created specifically to meet your requirements. The first stage will be to produce a Marketing Plan that will be your road map to success. The plan will include strategies, timelines and budgets that gives clients peace of mind. Plans will be reviewed on a regular basis and provide flexibility to achieve the desired results.
Website
Your website is your best marketing tool. Informative content and a great visual experience can help increase your revenue. Keeping your site up to date and relevant is vital in todays competitive environment. We perform website audits to identify areas of improvement and manage the maintenance and content of your website.
Social Media
Social media platforms and their advertising opportunities like Facebook, Instagram and LinkedIn can be very effective. Finding the right balance of the frequency and message is very important. We manage the planning, production and distribution of you social media campaigns.We also make sure all the information on your social platforms is up to date.
Electronic Direct Mail
EDM’s – Electronic Direct Mail, the type of email you send depends on what you want the audience to do. Do you want them to buy something, trying to provide information or just trying to strengthen your relationship? We manage the production and distribution of your campaigns that align with your Marketing Plan. Examples: Special Offers, Product Information, Company Newsletters, Industry News, Tips & Advice and Event Information.
Collateral
Anything you can use to communicate your company’s brand message is considered marketing collateral. Your marketing collateral will help support the sale of a product or service. This includes everything from print materials like posters and flyers to digital content including templates, news updates and e-magazines. Outsourcing the production of collateral reduces costs and saves internal resources to focus on their core functions.
Database
You want your business to grow? Converting your website visitors into subscribers can be challenging. Our coordinated marketing plan will assist you build a qualified database of potential customers. We have experience with several email marketing / database systems including: ActiveCampaign, Hubspot, Campaign Monitor, Mailchimp.
Advertising
Whether it be print, TVC, radio, outdoor or digital advertising we manage the whole process from creative to placement to reporting. We also manage the financial side of things from quotes to payments including cooperative marketing initiatives. The advertising strategy, schedule and budget are all included as part of the Marketing Plan.
Looking to outsource your marketing activities ? We can help.
Call now for a free no obligation consultation.